Making the Case for Brands to Leverage Retailer Point of Sale (POS) Data

Traditional retail dynamics allowed brands to become “hands off” after shipping products to the retailer DCs. Modern eCommerce marketplaces such as Amazon.com and Walmart.com are putting the responsibility back on brands to manage an ever-growing list of commercial factors, including but not limited to - retail media, inventory planning, content creation/optimization, promotional activity, and between-retailer price wars (and effectively retailer profitability).

Succinctly stated, brands are responsible for their own eCommerce outcomes post-sell-in.

This eBook is a 3,000 word write up on considerations a brand should have when building out this capability.